Our Work
Proveca
Developing the digital strategy, technical assets, SEO & social media marketing campaigns to support Proveca’s expansion across Europe.
The Challenge
Proveca is a pharmaceutical company that specialises in the development and licensing of off-patent medicines to address unmet medical needs for children.
Their old sites were no longer presenting the right image and were difficult to update and maintain. Furthermore, the organisation had no clear digital strategy which had led to the organisation not being able to effectively engage with their audiences online and meet their European growth plans.
Key Objectives
- To increase awareness of Proveca within Europe
- To develop compliant digital assets to help the organisation develop closer relationships with its target audiences and to allow for international expansion
- To provide educational information on children’s medicines in regard to excipients and administration
- To develop a digital platform that would enable Proveca to share their research into children’s medicines
Strategy & Planning
Defining target audience online goals, mapping the user journey and planning the SEO.
Web Design & Development
Development of a multi-lingual corporate website with a bespoke compliance system.
App Development
Development of a Class I dosage calcukator mobile app.
SEO
Keyword research, content gap analysis, page speed optimisation and on-site SEO.
Our Solution
Over the last 5 years Genetic Digital have worked alongside Proveca’s marketing and medical teams to help them develop their digital strategy and compliant digital assets.
Our solutions have involved:
- Design and development of a WordPress multi-lingual website with a bespoke compliance system that integrates with Veeva
- Development of a Class I dosage calculator mobile app
- Management of an on-going specialist pharma SEO campaign
- LinkedIn marketing and advertising campaign targeting German HCPs
- Delivering on-going technical and digital marketing strategy advice and planning
- Video production and shooting
What our client said...
Genetic Digital may be a small (although highly experienced) team, but they understand how to deliver big results. With their support at every step of the way, we now have a high performing digital presence and suite of assets that are helping to drive growth and innovation.”
Head of Marketing, Proveca
