Our Work
Proveca
Developing the corporate website and a suite of bespoke web based software applications to support Proveca’s expansion across Europe.
The Challenge
Client Overview
Proveca is a pharmaceutical company dedicated to developing and licensing off-patent medicines that address unmet medical needs for children. As they expanded across Europe, they needed a robust digital presence to support their growth, ensure compliance, and engage key stakeholders effectively.
The Challenge
Proveca’s outdated corporate website was difficult to maintain, lacked strategic direction and failed to align with their international ambitions. Without a cohesive digital strategy, the company struggled to engage healthcare professionals (HCPs), patients and investors across different markets.
Web Design & Development
Development of a multi-lingual corporate website with a bespoke compliance system.
Bespoke Digital Tools
Creation of a bespoke partner portal and document management system.
App Development
Development of a regulated dosage calculator mobile app.
SEO
Keyword research, content gap analysis, page speed optimisation and on-site SEO.
Our Solution
Genetic Digital delivered a bespoke, multi-functional digital platform designed to support Proveca’s European expansion. Our approach combined technical development expertise with a deep understanding of pharmaceutical compliance and user engagement.
Key Features & Technical Implementation
- Scalable Multi-Lingual Platform – A dynamic website architecture to support multiple European markets, ensuring localisation and compliance with country-specific regulations.
- Secure HCP & Partner Portals – Custom-built access-controlled areas to facilitate targeted content delivery for HCPs, regulatory bodies, and industry partners.
- Regulatory & Compliance Integration – Implementation of region-specific compliance controls, including ABPI-compliant content gating and country-specific login requirements for prescription drug information.
- Custom Research & Education Hub – A centralised repository allowing Proveca to share research on paediatric medicines, supporting education and engagement with HCPs and researchers.
- Streamlined Content Management System (CMS) – A user-friendly, WordPress-based CMS with custom templates, enabling the internal team to manage and update content effortlessly.
The Impact
- Strengthened Proveca’s online presence to align with their European growth strategy.
- Enhanced engagement with HCPs and regulatory bodies through targeted, secure digital assets.
- Improved content management and regulatory compliance, reducing administrative burdens.
- Created a scalable foundation for future expansion and digital innovation.
What our client said...
Genetic Digital may be a small (although highly experienced) team, but they understand how to deliver big results. With their support at every step of the way, we now have a high performing digital presence and suite of assets that are helping to drive growth and innovation.”
Head of Marketing, Proveca
