Our Work
CNX Therapeutics
Designing and developing a new website for CNX to reflect their new brand identity and positioning.
The Challenge
CNX Therapeutics is a European pharmaceutical company dedicated to improving the lives of patients through the supply of essential medicines.
Their vision is to become a recognised partner of choice through their commercial excellence, patient focus and presence across Europe.
CNX needed a new scalable website that could easily grow and give them the ability to edit and add new sections and build an online portfolio of products. From a design perspective it was important that the new site presented CNX as professional, capable, and experts in their industry sector.
Target Audience: HCPs, patients, investors, lenders, potential job seekers and other pharmaceutical companies.
Strategy & Planning
Defining the objectives of the site and improving the site’s navigation structure to help end-users to more easily achieve their online goals.
Web Design
Creating clean and modern page designs that would appeal to the differing audience groups.
CMS Development
Developing the site on the ‘SEO-friendly’ WordPress CMS platform and integrating our simple to use ‘drag and drop’ editing tool, allowing the client to maintain the site and build new pages quickly and easily.
Hosting & Maintenance
Hosting the website on our server located in a UK data centre, powered by certified Green Energy and providing on-going WordPress platform updates and 24/7 security monitoring.
Our Solution
The solution involved:
- Defining audience groups and their key information needs
- Carrying out a review of their competitors’ digital presence
- Producing bold and contemporary designs for home and internal pages
- Converting designs into optimised WordPress web pages
- Implementing page speed and search engine indexability optimisations
- Installing Google Analytics
- Implementing GDPR compliant ‘Cookie Consent’ pop-ups
- Testing site on desktops, tablets and smartphones
- Delivering WordPress and web page editing training
- Hosting the site and implementing WordPress security updates
What our client said...
“We had a very positive experience working with Genetic Digital on this project.
When we initially spoke to them, they came across very well and were very knowledgeable about our industry (e.g. code compliance), and they had lots of relevant experience. They also came up with a solution to a short term problem we wanted to solve, which was appreciated and took the pressure off a bit! Nobody else that we spoke to suggested this.
Communication was good and fast, they were friendly, enthusiastic and very accommodating to our many changes/requests! The training on how to use the website CMS was also very clear and concise.
We really like the final product and think the new site looks great!”
Executive Assistant at CNX Therapeutics
