Our Work
BDD Pharma
Modernising the digital presence of a leading pharmaceutical CDMO to support their growth plans.
The Challenge
BDD Pharma has world leading expertise in the development and clinical testing of innovative pharmaceutical products.
BDD approached Genetic Digital due to our expertise in developing pharmaceutical digital marketing solutions for CMOs, CROs and CDMOs. The organisation needed to update their digital presence to help support their growth plans and to increase awareness of their products and services.
Their old website no longer presented the right image that BDD are a forward thinking and innovative organisation working at the cutting edge of drug formulation and delivery.
Strategy & Planning
Defining target audience online goals, mapping the user journey and planning the SEO.
Web Design
Contemporary page designs optimised for mobile & search engines.
CMS
WordPress content management system integrated with our easy to use drag and drop editing suite.
SEO
Keyword research, content gap analysis, page speed optimisation and on-site SEO.
Our Solution
The solution involved:
- Define target audience groups and map user journeys
- Map new website structure and content requirements
- Produce designs for home and internal pages
- Convert designs into optimised WordPress web pages
- Implement page speed and search engine indexability optimisations
- Carry out keyword research for SEO
- Optimise page content, title tags and meta descriptions
- Install Google Analytics code
- Implement GDPR compliant ‘Cookie Consent’ pop-ups
- Test site on desktops, tablets and smartphones
- Deliver WordPress and web page editing training
- Host site and implement WordPress updates
What our client said...
“We are really happy with the outcome, it’s a vast improvement. Genetic Digital have been fantastic to work with.”
“Thank you so much for your help over the last few weeks, the website is looking great and I believe a real improvement on our previous site. I also have been really happy with your suggestions such as weaving in the bold colours from the logo etc.”
BDD Pharma – Senior Management and Marketing Teams
