Our Work
BC Care
Re-designing the website for medac Pharma’s urology brand.
The Challenge
BC Care is medac Pharma’s urology brand specialising in bladder cancer treatment.
medac Pharma approached Genetic Digital as they wanted to improve the user journey for both healthcare professionals (HCPs) and patients visiting the bc-care.co.uk website. The site provides the two audiences with information about non-muscle invasive bladder cancer and supporting product related content aimed at UK HCPs.
The existing site structure and UI made finding information on the site difficult and the content was poorly organised, which meant that visitors would struggle to know what specific information could be found on the site.
Strategy
Defining target audience online goals, mapping the user journey and planning the site map.
Web Design
Contemporary page designs optimised for mobile & search engines.
CMS Development
WordPress content management system integrated with our easy to use drag and drop editing suite.
GA4 Integration
Adding Google Analytics tracking and creating custom dashboard reports.
Key Objectives
Scalability
Designing a platform that can grow with the increasing needs of medac Pharma.
Informative Content
Providing comprehensive information on various therapy areas related to the Metoject® pen.
Customer Engagement
Creating a website that users could easily navigate, with individual pages to track interaction using Google Analytics.
Alignment with Market Leader Status
Building a website that resonates with medac Pharma’s leading position in the market.
Our Solution
We embarked on this project with the following tactics and services:
Improved UX
We developed the navigation and site map to be more straight forward, providing clear and obvious routes for HCPs and patients to access the right content aimed at them.
Modern UI Design
From a design perspective we developed a more contemporary front-end, making sure that the colours, fonts and imagery used matched the tight brand guidelines that we had to adhere to.
CMS Development
The site was built on the WordPress platform and integrated with our easy to use page editing tools, allowing the marketing function to make updates to the site quickly and easily..
Hosting & Maintenance
Our hosting solution included twice-daily backups, top-tier Wordfence security, 24/7 system monitoring, and advanced optimisation for faster page speeds, ensuring robust, reliable, and responsive digital experiences.
Regulatory Compliance
The site was meticulously designed to comply with UK regulations and the ABPI Code for promoting prescription-only medicines, ensuring all content and functionalities met stringent legal standards for a compliant platform.
Testing & QA
Comprehensive testing ensured the website was robust and scalable, fully meeting all objectives including strict compliance with legal standards to deliver a dependable and high-performing platform.
What our client said...
“Genetic Digital spent a lot of time listening to what we wanted to achieve. They clearly explained the potential technical solutions to meet our specific marketing needs. The end result is a user-friendly, engaging website with separate patient and professional interfaces”
Product Manager – Medac Pharma
bc-care.co.uk
